What this website knows about you, in plain English

The short version

This website exists so a school can read about SCHOOL OS and decide whether to talk to us. Two things happen on it: we count visits so we know which pages are worth writing, and we take enquiries so we can answer them.

We do not sell anything to anyone about you. There is no advertising on this site, no retargeting pixel, and no list your details are added to. If you would rather we did not hold your enquiry, say so and it goes.

Measurement: what the analytics sees

We use Google Analytics 4 to count visits. It reports which page was read, roughly where in the world the reader was, which site or search sent them, what kind of device they were on, and how the page performed for them. It is aggregate reporting — we cannot look up an individual and see what they read.

It is set up to report on pages, not people. We do not send it your name, your school’s name, your email address or your phone number, and Google’s own terms forbid us from doing so. Google does not record the IP address a visit came from; it uses it to work out a coarse location and discards it.

• If you are in the EEA, the UK or Switzerland, no analytics cookie is set at all. Google receives a reading with no identifier attached, because storing one there needs a consent we do not ask for.
• Everywhere else, including India, a first-party analytics cookie is set so a return visit is not counted as a new person.
• Advertising storage is switched off in every country. If that ever changes — if we start running Google Ads — this page changes first and a consent banner goes up with it.
• The numbers you type into the cost calculator never leave your browser. We record that somebody used it and the size band of the school, never the figures.

Session replay, when it is switched on

Some pages may be watched with Microsoft Clarity, which produces heatmaps and anonymised replays of how a page was scrolled and clicked. We use it to find a button nobody can see on a phone, not to watch a person.

Where it is running, the enquiry form is marked in the page source so that text typed into it is masked before it leaves your browser: a replay shows that a field was filled, not what was put in it. Blocking clarity.ms in your browser or an extension keeps you out of it entirely, and the site behaves identically.

Cookies, by name

There is no cookie on this site that we use to advertise to you, and none that follows you to another site. These are the only ones it can set:

• _ga and _ga_<id> — Google Analytics. Tells a returning reader apart from a new one. Up to two years, and not set in the EEA, the UK or Switzerland.
• _clck and _clsk — Microsoft Clarity, only on a page where replay is running. Up to one year and one day respectively.
• Nothing else. We set no cookie of our own: this site has no login, no basket and no preference to remember.

When you write to us

The enquiry form asks for your school, your name, your email and your phone number, and lets you add a role, city, roll, board, campus count and a message. We use it to answer you and to prepare a price for your school. That is the whole purpose.

It reaches our team and our own admissions system. It is not added to a mailing list, it is not passed to a reseller, and nobody outside the people answering you sees it. We keep it while we are in conversation and for as long as we may reasonably need to pick that conversation back up — and we delete it on request, in full, without asking why.

• There is a hidden field in the form that people never see and most bots fill in. If it is filled in, the enquiry is discarded.
• We do not use the form to profile you, and nothing you send is used to make an automated decision about you.

Where it goes, and who else is involved

Google LLC processes the analytics and Microsoft processes the replay, both on infrastructure that may sit outside India. We send them no personal data, and the transfer is of aggregate measurement.

Your enquiry stays with us and with the services we use to receive and store it. If a processor is ever added that can see an enquiry, this page will name it before that happens.

Your choices

You do not have to take our word for any of this. You can stop most of it yourself:

• Block the analytics in your browser, or install Google’s own opt-out extension. The site works exactly the same; we simply do not see the visit.
• Clear the cookies for this site at any time. Nothing breaks.
• Write to hello@b2skool.com and ask what we hold about you, ask us to correct it, or ask us to delete it. We will do it and tell you it is done.

Students, and where school data actually lives

Nothing on this website is for children, and we do not knowingly collect anything from one. The forms here are for the adults who run a school.

Student records belong to the product, not to this site, and they are governed by the agreement a school signs with us — including where they are stored and who can reach them. The SCHOOL OS Desktop edition keeps them on the school’s own computer, where no part of this website can see them.

The DPDP Act, honestly

India’s Digital Personal Data Protection Act 2023 is on the statute book, and the duties it places on an organisation have not commenced yet — the rules notified in November 2025 defer most of them to around May 2027. We have written a full explanation of that timetable, because a school deserves a date rather than a scare.

We are not waiting for the deadline. What is described on this page is how we intend to keep behaving: a stated purpose for each field, nothing collected that we do not need, deletion on request, and no quiet change of use. When the duties do commence, our registered details and a named grievance officer will be published here.

Changes to this page

Last updated 28 October 2026. If what we collect changes, this page changes on the same day and the date above moves. We will not broaden what we use your details for and tell you afterwards.